For this pamphlet, I started by grounding the concept in authentic Victorian-era print aesthetics—ornate blackletter-inspired headings, decorative serifs, and a muted sepia color palette to instantly signal “historical.” I chose a parchment-like background texture with subtle stains and wear to mimic aged paper, helping the piece feel archival rather than digital. The layout follows a traditional broadsheet structure: clear column divisions, strong hierarchy through oversized headers, and generous spacing so the dense information remains readable despite the ornamental type.

Next, I incorporated period-inspired illustrations such as a plague doctor, a brain, soap, mask, and virus imagery—to echo 19th-century medical diagrams and pamphlets. These visuals aren’t just decorative; they reinforce the content thematically while maintaining stylistic consistency. I kept everything monochromatic and slightly distressed so nothing felt out of place or distracting from the informational text.

Finally, I balanced style with function. Even though the design leans heavily into historical flair, I made sure the information hierarchy stays clear: bold section titles, concise bullet-style lists, and logical content grouping. The result is a piece that feels theatrical and atmospheric while still serving its purpose as an educational pamphlet—blending aesthetic storytelling with practical communication.